Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self PDF

By Donald Self

the once a year fiscal burden of alcohol abuse within the usa is awesome, but the alcoholism therapy has been traditionally affected by governmental laws, ethical crusades, advocacy of particular therapy methods, and an absence of promoting wisdom. this is the 1st centred set of study at the advertising of alcoholism remedy companies. The authors of this much-needed volume--reputable advertising and examine scholars--greatly extend the present base of data in regards to the alcohol therapy advertising subdiscipline, together with the referral method analyses of industry potentials for prone, promotional attempt session for brand spanking new services, and the evolving nature of scientific companies distribution structures. via in-depth interviews with therapy services, referral resources, and previous consumers of remedy amenities, and in significant stories of literature at the topic, Alcoholism remedy advertising provides fundamental study and basic learn findings to supply sensible advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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